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Curated by Catherine
brand identity, art direction,
& website design
Curated by Catherine is a personal styling and closet organization brand built around the idea that getting dressed should feel easier, clearer, and more aligned with who you are.
The goal was to create a brand and website that felt polished and elevated, but still warm, approachable, and personal. Catherine’s work lives in a space that is both practical and deeply emotional — helping clients edit what no longer serves them, rediscover their personal style, and create systems that make everyday life feel more effortless.
The visual identity was designed to feel refined, feminine, and quietly confident. A soft, minimal palette, elegant typography, and clean editorial layouts create a sense of calm and trust, while the messaging keeps the brand grounded in real-life transformation.
For the website, the focus was on clarity and ease. The structure guides visitors through Catherine’s services, process, portfolio, and personal approach in a way that feels simple, supportive, and elevated. Every element was designed to help potential clients understand not just what she offers, but how it will feel to work with her.
The result is a cohesive brand and digital home that reflects Catherine’s eye, warmth, and expertise — inviting clients into a more organized, intentional, and beautifully curated way of living.