j m

At rockflowerpaper, I designed across both wholesale and retail channels, creating seasonal campaigns that carried the brand’s bright, coastal-inspired point of view across print and digital touchpoints.

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My work included seasonal catalog design, wholesale sales materials, retail email campaigns, social media assets, web graphics, in-store signage, and promotional print pieces. Each season required balancing high-volume production with thoughtful art direction, clear hierarchy, and a cohesive visual system that could flex across multiple formats.

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Scope: Seasonal catalog design, wholesale materials, email design, social media, web graphics, retail promotions, print collateral, production design.