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Designer. Storyteller. Lifelong noticer of small things.

Funky type on an old record sleeve. The color of a worn book cover. A shop sign that makes you stop walking. I notice the small visual choices that carry a story — and I use them to build brand identities, campaigns, packaging, signage, email, social, and digital design with clarity and point of view.

With a background in lifestyle, retail, and consumer brands, I’ve worked across in-house teams, agency projects, and freelance partnerships — creating everything from seasonal catalogs and campaign assets to packaging systems, event signage, brand identities, and web experiences.

My work is refined but never cold, strategic but still human, and always built to help a brand show up with confidence.

Firefly_Playful lifestyle portrait of a graphic designer pinning work to a wall, slight sm

Creative Capabilities

Campaign Design   •   Art Direction   •   Photo Retouching   •   Email Marketing   •   Social Media Marketing   •   Print & Digital Design   •   Retail + Lifestyle Brand Design

Design Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Procreate

Figma

After Effects

Brand Systems

Identity, typography, color, guidelines, and flexible visual language built to carry across channels.

Campaign Design

Seasonal stories, launch moments, email, social, and digital assets designed with clarity and rhythm.

Print + Retail

Packaging, signage, catalogs, hangtags, and in-store brand moments that bring the story into the physical world.

Art Direction

Layout, image rhythm, mood, styling, retouching, and the creative eye that makes a piece feel considered.

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